This is one thing my MBA has helped me understand. I am also consciously aware that I think in “layers”, perhaps as a result of my MBA or I am just more aware of it today than I was two years ago. It also is the challenge many leaders face; you see the problem or opportunity at hand in 3 dimensions and people want to think it’s one. Leaders need to hone not their persuasion skills, but their ability to converge these two vantage points into one that people can not only easily understand, but also want to engage in because they see a direct benefit in doing so. Often that benefit needs to be personal.
That takes great communication. According to Robert McKee, that takes a story. I don’t think a story can be told in 140 characters either, so Twitter is a great communication channel but is it the place to engage and tell your story? If not, then how else are you going to capture that audience?