A sit-down with Ontario Premier Kathleen Wynne

Premier is Sincere, but Can #Ontag Connect With Queen’s Park?

If you had 30 minutes to sit down with the leader of your country's most populous province, what would you say? When I was invited to meet with the Premier last week, there were no shortage of people with  suggestions about what I should tell her. Nothing that would've warranted much conversation I suspect and been …

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#Farm365 Teaches Us the Power of Words – Use Them Wisely

"Words have the power to create and destroy." A fitting interpretation of scripture today in church, with a reference even made to social media and how we use words today in our lives, which are increasingly online. Are we creating or are we taking away from people's lives with our words? It took no less …

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Know Your Audience – Are Agvocates Missing The Mark?

Though agvocacy is one of the biggest buzzwords in the online ag community, it would appear it hasn't gained the traction most would desire. If you follow a handful of vocal farmers on Twitter or are an agvocate yourself, it's easy to start to feel overwhelmed with what many are calling 'attacks' on agriculture. Have …

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A&W Announcement a Win-Win for Agriculture?

The A&W Canada announcement came almost on the heels of Chipotle Mexican Grill's "The Scarecrow", while the Twitterverse was still reeling from Panera Bread's E-Z Chicken campaign this summer. But frankly, I was a little surprised with the backlash. Aside from the disappointment over not sourcing Canadian beef, in my opinion the announcement was straightforward …

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Head to Head: EZChicken vs PC "Free From" –

US sandwich chain, Panera Bread recently sparked controversy among farmers with their EZ Chicken campaign. The goal was to promote Panera's quality ingredients, by using the popular, yet meaningless descriptor of "natural" and  "antibiotic-free". Not really too controversial; the former has become commonplace on grocery store shelves today. It was the accompanying campaign which set …

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