It’s OK To Be Number 3

Last week, I volunteered my time at Haste and Hustle, a marketing conference in Niagara Region. It was a chance to get behind the scenes at an event similar in size to the one I'm working on and take home some tips to for our team. It was also an opportunity to hear my awesome friend …

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A&W Announcement a Win-Win for Agriculture?

The A&W Canada announcement came almost on the heels of Chipotle Mexican Grill's "The Scarecrow", while the Twitterverse was still reeling from Panera Bread's E-Z Chicken campaign this summer. But frankly, I was a little surprised with the backlash. Aside from the disappointment over not sourcing Canadian beef, in my opinion the announcement was straightforward …

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John Deere Reveals 2014 8R Tractor Using Virtual Reality

//www.youtube.com/get_player Using a current 8R, wrapped in white cloth on a white backdrop, projection technology was used to showcase the new features, animate the tractor and the backdrop to illustrate the new engine, cab styling and more. Historically, we've not shared many details prior to the event being complete (new product info will go online …

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Head to Head: EZChicken vs PC "Free From" –

US sandwich chain, Panera Bread recently sparked controversy among farmers with their EZ Chicken campaign. The goal was to promote Panera's quality ingredients, by using the popular, yet meaningless descriptor of "natural" and  "antibiotic-free". Not really too controversial; the former has become commonplace on grocery store shelves today. It was the accompanying campaign which set …

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