Know Your Audience – Are Agvocates Missing The Mark?

Though agvocacy is one of the biggest buzzwords in the online ag community, it would appear it hasn't gained the traction most would desire. If you follow a handful of vocal farmers on Twitter or are an agvocate yourself, it's easy to start to feel overwhelmed with what many are calling 'attacks' on agriculture. Have …

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Head to Head: EZChicken vs PC "Free From" –

US sandwich chain, Panera Bread recently sparked controversy among farmers with their EZ Chicken campaign. The goal was to promote Panera's quality ingredients, by using the popular, yet meaningless descriptor of "natural" and  "antibiotic-free". Not really too controversial; the former has become commonplace on grocery store shelves today. It was the accompanying campaign which set …

Agriculture’s Predictable Surprise(s)

I suppose a good way to narrow down a topic for this paper is to consider those issues which one might consider to be predictable surprises. Predictable surprise: a situation or circumstance in which avoidable crises are marginalized in order to satisfy economic and social policies. (Wikipedia, 2013) Max H Bazerman & Michael D Watkins …