Head to Head: EZChicken vs PC "Free From" –

US sandwich chain, Panera Bread recently sparked controversy among farmers with their EZ Chicken campaign. The goal was to promote Panera's quality ingredients, by using the popular, yet meaningless descriptor of "natural" and  "antibiotic-free". Not really too controversial; the former has become commonplace on grocery store shelves today. It was the accompanying campaign which set …

Continue reading Head to Head: EZChicken vs PC "Free From" –

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