A&W Announcement a Win-Win for Agriculture?

The A&W Canada announcement came almost on the heels of Chipotle Mexican Grill's "The Scarecrow", while the Twitterverse was still reeling from Panera Bread's E-Z Chicken campaign this summer. But frankly, I was a little surprised with the backlash. Aside from the disappointment over not sourcing Canadian beef, in my opinion the announcement was straightforward …

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Head to Head: EZChicken vs PC "Free From" –

US sandwich chain, Panera Bread recently sparked controversy among farmers with their EZ Chicken campaign. The goal was to promote Panera's quality ingredients, by using the popular, yet meaningless descriptor of "natural" and  "antibiotic-free". Not really too controversial; the former has become commonplace on grocery store shelves today. It was the accompanying campaign which set …

Continue reading Head to Head: EZChicken vs PC "Free From" –